Has Alber Elbaz ruined the exclusivity of Lanvin in true British high street fashion?

It was recently suggested that Tom ford was bringing back exclusivity to fashion, with the guest list of his womenswear collection being around only one hundred people, and including only one photographer and a handful of editors.

However, Lanvin seems to be taking a different approach with their Autumn collection for H+M. The collection has been designed by Lanvin’s artistic director, Alber Elbaz, menswear designer Lucas Ossendrijver and will go on sale November 23^rd in 200 stores worldwide.

Elbaz has said in the past he would ‘never do a mass-market collection’ but isn’t that exactly what this is? Elbaz defends it as ‘translating the dream we created at Lanvin, to a wider audience, not just a dress for less’. It’s questionable whether this will preserve the luxury of the fashion house, and if Lanvin can really translate the idea of their brand in this collaboration, as the whole idea of Lanvin is exclusivity and luxury brands such as these lose their exclusivity by mass production and over exposure of their collections.

This hasn’t deterred the masses however, and the line is said to be the ‘most anticipated fashion event of the year’ with the collection being revealed through film on the H+M site three weeks before the collection is available.